How We Build: Our Process From Brief to Live Webflow Site

Webflow vs WordPress is a question every web professional in Singapore gets asked. Webflow vs Shopify is a question every e-commerce business asks when they start outgrowing their current setup. What a Webflow Enterprise build costs and whether it's worth it is a question every marketing manager brings to a CFO meeting.

How our agency actually builds: what tools we use, what the workflow looks like, and how it's different from how most agencies operate — this is a question almost nobody asks, but it's the most relevant one for understanding why we produce the outcomes we do.

This is the behind-the-scenes post I've wanted to write for a while.

Key Takeaways

• Our standard stack is Webflow + Shopify + Outseta + Klaviyo + Vimeo, assembled differently for each client's specific needs
• Claude MCP against Webflow is now part of every project's workflow — it's not an experiment, it's operational
• We use Client-First on every project without exception, which means any trained Webflow developer can pick up our work
• Project management runs through a combination of Notion for documentation and Loom for async client communication
• The quality bar we hold ourselves to is: would we be comfortable if Webflow itself reviewed this build?

The Core Stack

Every project starts with Webflow as the front-end platform. Beyond that, the stack is assembled from a toolkit of proven tools based on the client's specific requirements.

For commerce and subscriptions: Shopify with Appstle for subscription management. For membership and content gating: Outseta. For email and lifecycle marketing: Klaviyo. For video: Vimeo. For forms and lead capture: either Webflow native forms (for simple cases) or Typeform/Jotform embedded for complex multi-step forms. For analytics: Google Analytics 4 and Google Search Console as the baseline, with Segment or Mixpanel added for product-analytics-style requirements.

We don't add tools to look impressive in a proposal. We add them because a specific client need can't be met without them.

The Design Process

Every project starts in Figma. Wireframes first, then high-fidelity designs, then a client review round before a single element goes into Webflow. This order matters. Changes in Figma take minutes. Changes in Webflow take hours. The design phase is where the client's judgment and our expertise converge into something neither of us could produce alone.

We design with Webflow's constraints in mind — not to limit what's possible, but to ensure that what's designed can be built cleanly. Design decisions that create implementation nightmares produce brittle sites. Design decisions that work with the platform produce sites that are easier to maintain and extend.

The AI Workflow Layer

Since early 2026, Claude MCP has been part of every project's operational workflow. The specific tasks it handles: CMS schema setup (we use MCP to create collection fields from a documented spec, faster than the manual Designer interface), SEO metadata population after launch (a prompt that reviews all items and fills empty fields), content migration for clients coming from other platforms, and post-launch audits that check heading hierarchy, missing alt text, and class naming consistency.

This is not AI for its own sake. It's specific, documented workflows where AI handles the execution so we handle the judgment. The time saved is real and it compounds across projects.

The Quality Bar

Our internal quality bar is a simple question: would we be comfortable if Webflow's own team reviewed this build? This means Client-First class architecture throughout. This means every CMS field properly configured. This means SEO foundations set up on day one, not bolted on at launch. This means the site performs well on PageSpeed Insights before it goes to the client for review, not after.

It also means a clean handover. Every client receives a Webflow Editor walkthrough, CMS documentation, and a Loom recording of the full Designer structure. The site belongs to the client. Our job is done when they can operate it independently.

If this is the kind of studio you want to work with, let's talk about your project.